We were delighted to have the opportunity to design the flagship United States store for Grenson—a British shoe company with five locations in London. Their first New York City boutique is located in the heart of Soho, the city’s main shopping district.
We designed the shop to feel like a lounge more so than a store. Rich, cherry wood paneling covers the walls, and custom cherry shelving creates cozy nooks throughout the space. The shelving is completely removable to open the space up for private events.
A hidden door behind the desk leads to the store room.