Medoderm

The challenge in designing the identity for pharmaceutical start-up Medoderm lay in creating a unique branding that could work hand-in-hand with Medoderm’s first major product Quractiv Derm. Picking up on the shape of the Quractiv Derm logo, we created this brandmark as a graphic interpretation of a petri dish, representing Medoderm’s role as the scientific mind behind the product. A muted color palette of greys and white allows the company’s logo to function alongside their brightly colored products, while maintaining a sophisticated look on their own.